Workshop Denim designer and founder Chris Cherry established the company in 1980 and the brand in 1982. As the driving force behind the brand, Cherry styles Workshop Denim and travels extensively through Europe and Japan sourcing unique fabrics and premium denim for the collections. Workshop Denim’s focus is on real life, substance and authenticity. Jeans and other denim garments form the core of any Workshop Denim collection, complemented by high-casual, tailored mens and womens streetwear. Whether it be a selvedge jeans, a tailored shirt or dress, each Workshop Denim piece has an intrinsic emphasis on simplicity of cut, quality of cloth and attention to detail. The brand has built a solid reputation based on hardwearing, classic denim styling with a strong directional edge.